Although the National Bridal Sale Day is just one day or week in July, we designed this website to benefit brides, bridal shops, and wedding gown designers year-round rather than just one day or week in the year. Each time brides visit our site, we provide special offers and new content that will help brides choose wedding gowns wisely. Also, the blog, videos, and the pages devoted to wedding gown designers and bridal shops change on a regular basis.