About NBSE

We created National Bridal Sale Event (NBSE), to promote the third Saturday in July as National Bridal Sale Day. On that day many hundreds of locally-owned independent bridal salons offer wedding gowns and wedding party dresses to brides at substantial savings. Many bridal shops extend the sale day through the following week.

Year-Round Benefits

Although the National Bridal Sale Day is just one day or week in July, we designed this website to benefit brides, bridal shops, and wedding gown designers year-round rather than just one day or week in the year.  Each time brides visit our site, we provide special offers and new content that will help brides choose wedding gowns wisely.  Also, the blog, videos, and the pages devoted to wedding gown designers and bridal shops change on a regular basis.

“Each participating bridal shop is unique because each shop selects its own merchandise, but the benefits to brides are universal.The brides get wedding gowns at great prices, the advantages of buying from a reputable salon, and the ability to touch, see, and feel what they are purchasing with no surprises. Brides can also take home their dream wedding dresses that day with no waiting or delays!” National Bridal Sale Event’s originator, Sue Maslowski, owner of Jay West Bridal in Haddonfield, New Jersey